The New Brighton Sandcastle Competition is a fun, affordable, family-friendly community event run by the Driftwood Council of Brighton. Held at New Brighton Beach, the competition invites people of all ages to get creative in the sand, build themed sandcastles and sculptures, and enjoy a playful day out by the beach with prizes to be won. The event brings locals and visitors together, celebrating creativity, coastal community spirit and the joy of making something temporary together in a shared public place.
- Created a low-cost family day out that invites people of all ages to take part in a creative beach activity.
- Used New Brighton Beach as the setting, making the most of a natural public space that already brings the community together.
- Designed a themed competition format, giving participants a creative prompt for their sandcastle or sculpture.
- Encouraged hands-on participation, with families, children, groups and individuals able to build together in the sand.
- Offered prizes to add fun, excitement and recognition for participants’ creativity and effort.
- Connected the event with local coastal culture, celebrating New Brighton’s beach identity and community spirit.
- Created a simple, joyful reason to gather, helping activate the beach and support connection between locals and visitors.
- Built on an existing community tradition, with the aim of keeping the sandcastle competition active and bringing it back to life for new generations.
