Creative Maylands Town Team's vision for Roxy Lane was to transform an underutilised laneway and carparking space into a community place where people gather, engage in activities together, and support local businesses.
In 2021 Creative Maylands brought local businesses, community groups and residents together to give unattractive Roxy Lane a makeover through The Roxy Revamp project, with a splash of colour, seating, and greening transforming it into a lively, welcoming place.
Process
- Conceptualise your idea
- Seek support from the community, local businesses and local government
- Identify funding opportunities
- Community engagement and consultation to ensure community support and the best outcomes for the projects
- Identify stakeholders and contractors
- Approvals, permits from local authorities
- Road closure, traffic management
- Invite community and volunteers to help bring the project to life
- Celebrate the place
Approvals
Creative Maylands were awarded a "0,000 grant from the RAC WA Connecting Communities fund, as well as matching funding from the City of Bayswater as part of its Laneway Activation Program to upgrade Roxy Lane and neighbouring Greenslade Lane with art, greenery and amenities. The City of Bayswater also partnered with the Town Team, providing elements such as festoon lighting using grants available specifically to local governments.
Publicity / Messaging
In addition to community engagement, the project was promoted through the social media channels of Creative Maylands, the City of Bayswater, local businesses and community groups connected to Roxy Lane.
Materials
- UV stable paint
- Benches suitable for outdoors
Activities on the Day
From October 2021 to November 2022, Creative Maylands Town Team held several community engagement sessions, including a co-design session onsite at Roxy Lane Theatre, to help with The Roxy Revamp planning and ensure the best outcomes.
Based on community and business feedback, the City of Bayswater's graphic designer designed a colour palette and series of icons that captured the essence of the area- cupcakes, coffee and croissants represent local cafes, plants are for the local community garden, and the bikes depict the local bike parks. The graphic designer also created a layout of the design on the laneway itself - a valuable in-kind contribution.
A local signwriter was then engaged to turn the images into a set of stencils, and traced these onto the laneway, ready for painting. With a few initial icons painted on the laneway by the signwriter to set the tone, community members were then invited to take part in the artwork installation.
The mural was painted in 72 hours by locals with help of the RAC WA staff as part of the RAC Community Volunteering program.
Garden beds and colourful benches were also installed. To make Roxy Lane safer and more attractive and suitable for events, it was lit up with energy efficient festoon lighting, which created a very different night time environment from the previously dim street lights.
Placemaking & Projects
How To Do a Mural Project
Doing Checklist
How to Light Up your Neighbourhood
Approximately $44,000 including road mural, seating, lighting, community engagement and launch party. ("0,000 grant from the RAC WA Connecting Communities fund)
| Item | Cost |
|---|---|
| Traffic management plan designed to allow volunteers to act as 'spotters' for traffic (possible as this is a low speed road) | ",000 |
| Signwriter to coordinate, set up, undertake painting and supply appropriate type of paint | "6,000 |
| Seating (supply and installation) | $7,000 |
| Lighting (supply and installation including connecting to power from streetlights) | "5,000 |
| Graphic design for icons - in-kind from graphic designer (could be local government or Town Team member/project partner) | In-kind |
| Engagement - in-kind from the Town Team | In-kind |
| Planters and plantings | ,000 |
| Launch party | ,000 |
| Total (approx) | $44,000 |
