Northam Zoo

    Doing

    Northam Zoo

    Doing Types:

    Events

    Activation

    Community Engagement

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    Its started as a thought that an empty yard yard was infact an Invisable Zoo.

    The empty space was an eyesore next to the Towns only traffic lights.

    It reminded the team of those old zoos that were common in the 20th century. All concrete and not much else.

    The idea was further developed and inspired by the viral stories about sun bears at a zoo in China, which caused a stir online because some people were convinced the bears looked suspiciously like humans in costumes.

    So we thought, what better use of an old car yard than making it a real zoo, for humans pretending quite badly they were animals - were they animals, or just people pretending to be animals?

    Lets ask the lion reading the paper or the leopard having a coffe.

    The Northam event played on that same sense of fun — — and invited the community to join in, get creative and bring a little bit of zoo-style silliness to town.

    Northam Zoo was a fun community event where people were encouraged to dress as animals but continue as people.

    We had pandas playing chess, a race betwen snails and flamingos, Tai Chi giraffes and boot scooting rabbits and a swan that that kept getting chased by sharks.

    We even managed to get some human beans into cages.

    Once the idea was developed the hardest part was getting the location we wanted.

    There was lots of "you'll never get that space." Sometimes you just have to ask.

    One of the hardest things was explaining the concept to people and then replying to the inevitable WHY? question with its "JUST FOR FUN"

    For fun, to activate the space, to encourage community participation,

    We considered parking issues, the usual risks and let the LGA know what was going on.

    Just ask, you never know what people will say

    • We got the space when everyone said No way
    • We had the event opened by an MP
    • The had the Shire President in costume

    Make it for a charitable cause and people will donate their time without thinking

    • It wasn't the intention or priority but we raised more than $400 in donations for charity by a gold coin entry on the gate.

    Avon Valley Arts Society

    Northam Regional Gym

    Northam Bootscooters

    No Cost event

    Use of the empty car yard was donated

    People brought their own costumes

    Activities were donated (Facepainting, Tai Chi, Bootscooting, artwork, Basketball hoops, Games)

    "Ahhhh THAT's what you mean."

    Received very well and alot of FOMO and competition over costumes.