The Northam Mural Trail Project celebrates the town’s public art by creating a QR-code linked digital trail of murals throughout the Northam town centre. Led by Northam Town Team, the project promotes Northam as an attractive destination, encourages people to walk and explore the town, and shares the stories of local artworks, artists and the context behind each mural.
- Identified Northam’s public murals as an opportunity to promote the town, encourage walking and highlight local creativity.
- Created a digital Mural Trail to help residents and visitors explore artworks throughout the Northam town centre.
- Developed multimedia content to share information about each mural, including the story of the artwork, the artist and its local context.
- Installed QR code plaques on or near murals, creating easy entry points into the digital trail.
- Designed a new Mural Trail brochure to support the experience and provide a physical guide for visitors.
- Connected the trail with local tourism by making the brochure available through the visitors centre.
- Encouraged active exploration by inviting people to walk through town and discover more of Northam’s public art and streetscapes.
