How To Prepare a SWOT Analysis v3

Purpose & how to use: A short walkthrough of running a SWOT (Strengths, Weaknesses, Opportunities, Threats) workshop with your team. Use it to build a shared, realistic view of your area before planning.
Who it's for: Whole Town Teams (or split into small groups for larger teams) and broader local stakeholders.
Key points: SWOT pulls together internal local factors (strengths and weaknesses) and external broader factors (opportunities and threats), and the guide suggests aiming for around ten items in each quadrant. Drawing on the team's collective wisdom gives a more honest picture of the area, and the output feeds directly into action planning. An example template and worked example are included.