How To Pin a Business on Google Maps v2

Purpose & how to use: Step-by-step instructions for adding a business to Google Maps and setting up a Google My Business listing. Use it when helping local traders increase their online visibility, or when adding your Town Team itself to the map.
Who it's for: Town Teams supporting local businesses, and traders or volunteers wanting their business properly listed online.
Key points: Pinning a business on Google Maps advertises what they do and when they're open, drives traffic to their website and socials, and helps visitors discover the area. The guide explains the quick "Add a Missing Place" flow in Google Maps, then walks through the fuller Google My Business setup — listing your business, accepting terms, requesting a verification code by post, and verifying the location once the code arrives. Once activated, the Insights interface shows web traffic and customer behaviour data.